When you are a successful product brand you sometimes tend to forget that the capital market has other needs. We looked at the stakeholder needs and identified their way of approaching company essentials. We established the web site as the hub to go to adding contents on strategy, financial goals, market background and way forward.
The key messages from these chapters were then used as key ingredients for the Annual Report, upcoming investor presentation an all other IR matters of the company.
We benchmarked our initial content set up with companies with a longer stock market position and finetuned our way to market according to the findings.