After analysing the overall market potential, we developed a targeted go-to-market approach describing the capabilities and resource need.
We put together a timed road map, installed sales, product and marketing strategy and tools. Six months later we hit the button for the roll-out process. Being convinced that you need to adapt the plan while going along, we tried to start up fast and modify our actions while learning from market reactions. Speed to market is a critical success factor for the industry.