Go-to-market

When the current distribution model isn’t working anymore: we were asked to develop a private label strategy for an international consumer brand. Read more…

Process

After analysing the overall market potential, we developed a targeted go-to-market approach describing the capabilities and resource need.

We put together a timed road map, installed sales, product and marketing strategy and tools. Six months later we hit the button for the roll-out process. Being convinced that you need to adapt the plan while going along, we tried to start up fast and modify our actions while learning from market reactions. Speed to market is a critical success factor for the industry.

Result

Now, roughly two years later, the business unit is an integrated part within the global consumer business. First customers have been signed, but it has taken time to get the scale effects of the sales efforts into the supply chain.

However, the strategy and willingness to succeed remains unchanged and the roll-out continues.